Karl Lagerfeld, tidningen Wallpaper, Steidl m.fl har skapat den ultimata bokparfymen. Galet snygg paketering, dyr som äkta tryffel är den (98 dollar för en pytteflaska), men förhoppningsvis doftar den underbart. Låter inte det här fabulöst:
"This is an opportunity to celebrate all the gloriosensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration. Paper Passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury."
"Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld, prompting a passion for paper and the composition of a scent on the pages of a book."